Owners who install a special receiver on their vehicles can use a 1-mile stretch of Detroit road to charge their vehicles while they’re on the road.

A new route in the United States will allow drivers of electric vehicles to charge their vehicles while they are on the road thanks to the work of a startup.

Electreon Wireless, a Tel Aviv, Israel-based business, is partnering with Ford and DTE to bring wireless charging to Detroit next year. According to the corporation, its infrastructure has already been put on roads in Sweden, Israel, and Italy.

Near Detroit’s Michigan Central Terminal, an abandoned train station that Ford is turning into its “mobility innovation district,” a mile-long electric road will be built. By 2023, Electreon claims the project will be completely operational, and the state of Michigan expects to donate $1.9 million to the effort.

A technology known as inductive charging uses a magnetic frequency to send electricity from metal coils buried beneath the road to a specialized receiver on the underside of the EV to charge it while it is in motion or stopped. As long as all gas and electric vehicles are not fitted with the receiver, Axios believes that installing the receiver will cost between $3,000 and $4,000 per car. Electreon, on the other hand, has stated that they intend to get the price down to between $1,000 and $1,500.

Wireless charging has the potential to alleviate concerns about EV range and encourage the widespread use of the technology. Charging infrastructure is a significant barrier to the widespread use of electric vehicles. Dominick Reuter of Insider earlier stated that one in five EV owners had returned to gasoline vehicles because of the “burden” of charging. Anxiety about the battery range of electric cars, according to 2021 data from JD Power, is a major limiting factor in their commercial feasibility.

By boosting electric vehicle production and cutting consumer costs, Michigan Governor Gretchen Whitmer said in a news release that a wireless in-road charging infrastructure is “the next piece to this jigsaw for sustainability.”

The company Electreon is one of many that promotes wireless EV charging. According to Alexa St. John of Insider, the Israeli startup is among six competing for a $207.5 billion market in the next decade.

Wireless electric vehicle charging is not a new idea. For its Partners for Advanced Transit and Highways (PATH) program, California tried a wireless charging option in 1986 using cars powered by the road. Companies like Apple and Samsung have been promoting the use of wireless charging for mobile phones in recent years. In the end, wireless charging has failed to take off because of the high cost and complexity of wireless charging devices.


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